Tyler, The Creator: It was just a goat who liked Mountain Dew. What was the initial idea for the Mountain Dew ads? We like to hit people on the back of the head, not the front. Has this controversy affected other deals you have lined up for Camp Flog Gnaw, your new agency with William Morris Endeavor?Ĭlancy: There are a lot of things in the pipeline, many of which I can’t talk about yet, because they’re all surprises. Everyone’s intentions were positive, and it was always about them believing in the artistic vision of a kid who is culturally relevant. However, Mountain Dew took a chance on a culturally relevant kid and trusted his vision. I defer to Mountain Dew for any Mountain Dew-related questions. How did the Mountain Dew partnership come about?Ĭhristian Clancy: I honestly can’t remember exactly how it started. Several questions were deferred to Mountain Dew ‘s requests for comment from the company had not been answered at press time. On Thursday afternoon, Tyler, The Creator and Odd Future manager Christian Clancy spoke exclusively with Billboard - The Hollywood Reporter‘s sister publication - about the controversy, the clip and the thought process behind it, and what it might mean for future projects. doesn’t change what the public sees … the ad is not OK.” Tyler and Watkins have tweeted multiple times about the article and the situation.] “Still could do without the ad, but I think you were well-intended. “Studied your music, I have an altered perspective,” wrote Watkins on Twitter. Watkins via Twitter, and by Thursday morning, Watkins had backtracked a bit. Boyce Watkins, who called the spot “arguably the most racist commercial in history.” Tyler has since offered to have a conversation with Dr. The controversy was sparked in part by a blog post written by Syracuse University professor and social analyst Dr. PHOTOS: Grammys 2013: Red Carpet Arrivals The ad offended some who noted that all the suspects were black and all the cops were white. In the 60-second spot, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men that includes Odd Future’s Left Brain and L-Boy and Trash Talk’s Garrett Stevenson along with a talking goat. removed an online ad for Mountain Dew developed by Odd Future rapper Tyler, The Creator after it was criticized for portraying racial stereotypes and making light of violence toward women.
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